Rapala Original Floater F13The lure that started it all is still the number one "go to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three way swivel or bottom bouncer, the wounded minnow action continues to be irresistible to fish everywhere. Premium black nickel VMC hooks. Hand tuned and tank tested to ensure that world renowned action straight from the box. 5. 25" 1 4oz.

Baitfish reflect UV light-predators key in on this

this lure has custom blended plastics to ensure the most life-like and durable soft plastic lure out there

success story

the Berkley Choppo brings serious topwater waking action

The Shockwave is back after a long hibernation

It is built with a premium LOCKBACK MECHANISM for a strong hold during use

All of the flash of the largest bulldawg made

they are really made for speed

Fish this one all day long

A deadly combination of double willow leaf blades backed up with a #5 Indiana does the trick

18" with extended tail  approx

All the proven fish-catching ability of the legendary Mepps Musky Killer with the specific colors and forage patterns of the prey favored by big fish