SMTOWN - 2025 SMTOWN : THE CULTURE, THE FUTURE - THE FUTURE VersionSMTOWN 2025 SMTOWN : THE CULTURE, THE FUTURE is the official SM Entertainment 30th anniversary album, bringing together a wide lineup of legendary and current SM artists in one commemorative release. This special project celebrates three decades of SM Entertainments influence on K pop and global pop culture, featuring collaborative performances and reinterpretations that highlight the labels musical legacy and evolution. The album includes

versatility

high quality photo concepts that showcase Lisa’s visuals

The album reinforces the group’s reputation for bold musical execution

NewJeans ‘Holiday Special’ Behind

- Outer Sleeve : 1ea

- Out Case

mature musical direction and meaningful celebration of TWICE’s decade long career

Armageddon

while special preorder benefits and promotional events further increased engagement surrounding the release

Charm of HOPE – Sweet Dreams Version received strong interest from fans due to its collectible packaging and visually distinct concept

The album showcases ATEEZ’s dynamic range through bold production

and a digital code set make the package even more special for ENGENE who want exclusive behind the scenes content and premium visuals from the group